Luther Firm, PC
Trusted Counsel to Franchisees
Luther Firm, PC
Trusted Counsel to Franchisees
Our Mission
Provide Exceptional Legal Services
At Luther Firm, our recipe is simple:
First, be the foremost experts in franchise law and legal issues that franchisees face.
Second, outwork and utilize cutting-edge legal technology to go toe-to-toe with any law firm or company.
Third, creativity is a hallmark of the firm. This means thinking of win-win solutions to make deals happen and pushing the envelope on legal theories and arguments to give our clients an edge in litigation.
Combined, we believe we offer legal services to franchisees that rival any firm in the country and provide considerable value.
Craft Win-Win Solutions But Always Be Ready to Litigate
We know that franchisees are in long-term relationships with franchisors, and often the best strategy is to craft win-win solutions for all parties. Our experience in-house provides us an edge in these negotiations. Where possible, we help franchisees and franchisee associations resolve disputes without having to file a lawsuit. However, when a franchisor does not work in good faith to find a solution, we will use the legal system to accomplish the franchisees' objectives. As Theodore Roosevelt once said, "speak softly and carry a big stick." Working on behalf of franchisees, we have obtained over $12 million in judgments and settlements.
Your Success is Our Success
We are passionate about representing franchisees because we believe franchising to be the American dream. It's an opportunity for people to take a risk and build something for themselves and their families. But in starting any business, there can be obstacles on the way. We want to make sure you start in the right franchise system, a system built for your success. And if there are problems in your franchise relationship or with third parties, we want to help you navigate them so you can focus on building your business. We built this firm because we are passionate about your success, both defending and fueling it.
Firm Specialties:
Disputes
Breach of Contract
Fraud and Unfair Trade Practices
Termination and Nonrenewal
Franchise Encroachment
Lease and Real Estate
Supplier Restrictions
Misclassification
Association and Class Actions
Agreements
Franchise Legal Review
Franchise Contracts
Lease Review and Negotiation
Investment Due Diligence
Buying and Selling Franchises
Outside General Counsel
Main Office
23 Corporate Plaza Drive, Suite 150
New Port Beach , CA 92660
(949) 649-4241
Our Mission
Provide Exceptional Legal Services
At Luther Firm, our recipe is simple:
First, be the foremost experts in franchise law and legal issues that franchisees face.
Second, outwork and utilize cutting-edge legal technology to go toe-to-toe with any law firm or company.
Third, creativity is a hallmark of the firm. This means thinking of win-win solutions to make deals happen and pushing the envelope on legal theories and arguments to give our clients an edge in litigation.
Combined, we believe we offer legal services to franchisees that rival any firm in the country and provide considerable value.
Craft Win-Win Solutions But Always Be Ready to Litigate
We know that franchisees are in long-term relationships with franchisors, and often the best strategy is to craft win-win solutions for all parties. Our experience in-house provides us an edge in these negotiations. Where possible, we help franchisees and franchisee associations resolve disputes without having to file a lawsuit. However, when a franchisor does not work in good faith to find a solution, we will use the legal system to accomplish the franchisees' objectives. As Theodore Roosevelt once said, "speak softly and carry a big stick." Working on behalf of franchisees, we have obtained over $12 million in judgments and settlements.
Your Success is Our Success
We are passionate about representing franchisees because we believe franchising to be the American dream. It's an opportunity for people to take a risk and build something for themselves and their families. But in starting any business, there can be obstacles on the way. We want to make sure you start in the right franchise system, a system built for your success. And if there are problems in your franchise relationship or with third parties, we want to help you navigate them so you can focus on building your business. We built this firm because we are passionate about your success, both defending and fueling it
I spent the first part of my career working at some of the most prestigious law firms in the country. During that time, I, along with my teams, represented everyone from billionaires to celebrities to Fortune 500 companies. On behalf of plaintiffs, I have obtained verdicts, pre-trial judgments, and settlements amounting to more than $20 million. Representing corporate and individual defendants, I have achieved verdicts, pre-trial judgments, and settlements successfully defending against claims exceeding tens of millions of dollars
I also represented many franchisors as I learned the ins and outs of franchise law and became Chair of the California Lawyers Association's Franchise Law Committee. I would go on to become the general counsel of a growing franchise brand, Amada Senior Care. At Amada I built out the legal department and put together the processes to manage legal issues. I was responsible for Amanda's franchise registration and relationship obligations, litigation, contract negotiation, commercial transactions, corporate development and governance, and advising on employment, insurance, and data privacy law, among others.
During my career, I have received invaluable training and learned how franchisors defend cases and what strategies and tactics they use to defeat franchisees' claims. I also learned what causes franchisors to settle and how best to negotiate agreements with them. After a decade of practicing, I decided to start my own law firm, designed to be one of the premier franchise law firms in the country.
When not lawyering, I take advantage of the California sunshine and get outdoors as much as possible (running, biking, swimming, surfing) while spending time with my family.
Fun facts:
Successfully escaped from Alcatraz (by swimming)
Ran seven half marathons
Played college water polo
Visited 40 countries
Whiskey collector
Undergraduate thesis was a documentary film on congressional redistricting
Won first trial (small claims) in the first year of law school
During law school assisted in the preparation of Professor Lynn LoPucki and now Senator Elizabeth Warren's textbook, Secured Credit: A Systems Approach
Published Opinions
Thurston Ent., Inc. v. Safeguard Business Systems, Inc., 435 P.3d 489 (2019)
T3 Ent., Inc. v. Safeguard Business Systems, Inc. 435 P.3d 518 (2019)
Presentations and Publications
"Independent Contractor or Employee? Current State of the Ever-Changing Law and Its Impact on Franchising," Presenter, American Bar Association's Forum on Franchising (October 30, 2020)
"AB 5: The Codification of the ABC Test A Franchising Perspective," Presenter, California Lawyers Association Webinar (December 12, 2019)
"Franchise Deskbook: Selected State Laws, Commentary and Annotations, Third Edition," Contributing author, American Bar Association's Forum on Franchising (2019)
"Walking the Line: When are In-House Counsel's Communications or Advice to a Franchisee an Ethical Violation?" Co-author, Franchise Law Journal (Spring 2018)
Honors & Awards
Southern California Rising Stars, Super Lawyers, 2018, 2019
Legal Eagle, Franchise Times, 2018, 2019
Media Mentions
"Looking for the positives in the pandemic," Franchise Times, April 22, 2020
Associations
Orange County Bar Association (2011-2019, 2022)
American Bar Association, Forum on Franchising (2011-2022)
California Lawyers Association, Franchise Law Committee (2017-2022)
- Chair (2019-2020)
- Case Reporter (2018-2019)
- Vice Chair, Membership (2021-2022)
Association of Business Trial Lawyers, Orange County Chapter (2011-2019, 2022)
Association of Corporate Counsel, Southern California Chapter (2019-2022)
University of California, Los Angeles, School of Law Alumni Association (2011-2022)
Bruin Professionals (2018-2019, 2022)
Loyola Marymount Alumni Association (2006-2022)
I spent the first part of my career working at some of the most prestigious law firms in the country. During that time, I, along with my teams, represented everyone from billionaires to celebrities to Fortune 500 companies. On behalf of plaintiffs, I have obtained verdicts, pre-trial judgments, and settlements amounting to more than $20 million. Representing corporate and individual defendants, I have achieved verdicts, pre-trial judgments, and settlements successfully defending against claims exceeding tens of millions of dollars
I also represented many franchisors as I learned the ins and outs of franchise law and became Chair of the California Lawyers Association's Franchise Law Committee. I would go on to become the general counsel of a growing franchise brand, Amada Senior Care. At Amada I built out the legal department and put together the processes to manage legal issues. I was responsible for Amanda's franchise registration and relationship obligations, litigation, contract negotiation, commercial transactions, corporate development and governance, and advising on employment, insurance, and data privacy law, among others.
During my career, I have received invaluable training and learned how franchisors defend cases and what strategies and tactics they use to defeat franchisees' claims. I also learned what causes franchisors to settle and how best to negotiate agreements with them. After a decade of practicing, I decided to start my own law firm, designed to be one of the premier franchise law firms in the country.
When not lawyering, I take advantage of the California sunshine and get outdoors as much as possible (running, biking, swimming, surfing) while spending time with my family.
Fun facts:
Successfully escaped from Alcatraz (by swimming)
Ran seven half marathons
Played college water polo
Visited 40 countries
Whiskey collector
Undergraduate thesis was a documentary film on congressional redistricting
Won first trial (small claims) in the first year of law school
During law school assisted in the preparation of Professor Lynn LoPucki and now Senator Elizabeth Warren's textbook, Secured Credit: A Systems Approach
Published Opinions
Thurston Ent., Inc. v. Safeguard Business Systems, Inc., 435 P.3d 489 (2019)
T3 Ent., Inc. v. Safeguard Business Systems, Inc. 435 P.3d 518 (2019)
Presentations and Publications
"Independent Contractor or Employee? Current State of the Ever-Changing Law and Its Impact on Franchising," Presenter, American Bar Association's Forum on Franchising (October 30, 2020)
"AB 5: The Codification of the ABC Test A Franchising Perspective," Presenter, California Lawyers Association Webinar (December 12, 2019)
"Franchise Deskbook: Selected State Laws, Commentary and Annotations, Third Edition," Contributing author, American Bar Association's Forum on Franchising (2019)
"Walking the Line: When are In-House Counsel's Communications or Advice to a Franchisee an Ethical Violation?" Co-author, Franchise Law Journal (Spring 2018)
Honors & Awards
Southern California Rising Stars, Super Lawyers, 2018, 2019
Legal Eagle, Franchise Times, 2018, 2019
Media Mentions
"Looking for the positives in the pandemic," Franchise Times, April 22, 2020
Associations
Orange County Bar Association (2011-2019, 2022)
American Bar Association, Forum on Franchising (2011-2022)
California Lawyers Association, Franchise Law Committee (2017-2022)
- Chair (2019-2020)
- Case Reporter (2018-2019)
- Vice Chair, Membership (2021-2022)
Association of Business Trial Lawyers, Orange County Chapter (2011-2019, 2022)
Association of Corporate Counsel, Southern California Chapter (2019-2022)
University of California, Los Angeles, School of Law Alumni Association (2011-2022)
Bruin Professionals (2018-2019, 2022)
Loyola Marymount Alumni Association (2006-2022)
Our Mission
Provide Exceptional Legal Services
At Luther Firm, our recipe is simple:
First, be the foremost experts in franchise law and legal issues that franchisees face.
Second, outwork and utilize cutting-edge legal technology to go toe-to-toe with any law firm or company.
Third, creativity is a hallmark of the firm. This means thinking of win-win solutions to make deals happen and pushing the envelope on legal theories and arguments to give our clients an edge in litigation.
Combined, we believe we offer legal services to franchisees that rival any firm in the country and provide considerable value.
Craft Win-Win Solutions But Always Be Ready to Litigate
We know that franchisees are in long-term relationships with franchisors, and often the best strategy is to craft win-win solutions for all parties. Our experience in-house provides us an edge in these negotiations. Where possible, we help franchisees and franchisee associations resolve disputes without having to file a lawsuit. However, when a franchisor does not work in good faith to find a solution, we will use the legal system to accomplish the franchisees' objectives. As Theodore Roosevelt once said, "speak softly and carry a big stick." Working on behalf of franchisees, we have obtained over $12 million in judgments and settlements.
Your Success is Our Success
We are passionate about representing franchisees because we believe franchising to be the American dream. It's an opportunity for people to take a risk and build something for themselves and their families. But in starting any business, there can be obstacles on the way. We want to make sure you start in the right franchise system, a system built for your success. And if there are problems in your franchise relationship or with third parties, we want to help you navigate them so you can focus on building your business. We built this firm because we are passionate about your success, both defending and fueling it.
Firm Specialties:
Disputes
Breach of Contract
Fraud and Unfair Trade Practices
Termination and Nonrenewal
Franchise Encroachment
Lease and Real Estate
Supplier Restrictions
Misclassification
Association and Class Actions
Agreements
Franchise Legal Review
Franchise Contracts
Lease Review and Negotiation
Investment Due Diligence
Buying and Selling Franchises
Outside General Counsel
Main Office
23 Corporate Plaza Drive, Suite 150
New Port Beach , CA 92660
(949) 649-4241
Our Mission
Provide Exceptional Legal Services
At Luther Firm, our recipe is simple:
First, be the foremost experts in franchise law and legal issues that franchisees face.
Second, outwork and utilize cutting-edge legal technology to go toe-to-toe with any law firm or company.
Third, creativity is a hallmark of the firm. This means thinking of win-win solutions to make deals happen and pushing the envelope on legal theories and arguments to give our clients an edge in litigation.
Combined, we believe we offer legal services to franchisees that rival any firm in the country and provide considerable value.
Craft Win-Win Solutions But Always Be Ready to Litigate
We know that franchisees are in long-term relationships with franchisors, and often the best strategy is to craft win-win solutions for all parties. Our experience in-house provides us an edge in these negotiations. Where possible, we help franchisees and franchisee associations resolve disputes without having to file a lawsuit. However, when a franchisor does not work in good faith to find a solution, we will use the legal system to accomplish the franchisees' objectives. As Theodore Roosevelt once said, "speak softly and carry a big stick." Working on behalf of franchisees, we have obtained over $12 million in judgments and settlements.
Your Success is Our Success
We are passionate about representing franchisees because we believe franchising to be the American dream. It's an opportunity for people to take a risk and build something for themselves and their families. But in starting any business, there can be obstacles on the way. We want to make sure you start in the right franchise system, a system built for your success. And if there are problems in your franchise relationship or with third parties, we want to help you navigate them so you can focus on building your business. We built this firm because we are passionate about your success, both defending and fueling it
I spent the first part of my career working at some of the most prestigious law firms in the country. During that time, I, along with my teams, represented everyone from billionaires to celebrities to Fortune 500 companies. On behalf of plaintiffs, I have obtained verdicts, pre-trial judgments, and settlements amounting to more than $20 million. Representing corporate and individual defendants, I have achieved verdicts, pre-trial judgments, and settlements successfully defending against claims exceeding tens of millions of dollars
I also represented many franchisors as I learned the ins and outs of franchise law and became Chair of the California Lawyers Association's Franchise Law Committee. I would go on to become the general counsel of a growing franchise brand, Amada Senior Care. At Amada I built out the legal department and put together the processes to manage legal issues. I was responsible for Amanda's franchise registration and relationship obligations, litigation, contract negotiation, commercial transactions, corporate development and governance, and advising on employment, insurance, and data privacy law, among others.
During my career, I have received invaluable training and learned how franchisors defend cases and what strategies and tactics they use to defeat franchisees' claims. I also learned what causes franchisors to settle and how best to negotiate agreements with them. After a decade of practicing, I decided to start my own law firm, designed to be one of the premier franchise law firms in the country.
When not lawyering, I take advantage of the California sunshine and get outdoors as much as possible (running, biking, swimming, surfing) while spending time with my family.
Fun facts:
Successfully escaped from Alcatraz (by swimming)
Ran seven half marathons
Played college water polo
Visited 40 countries
Whiskey collector
Undergraduate thesis was a documentary film on congressional redistricting
Won first trial (small claims) in the first year of law school
During law school assisted in the preparation of Professor Lynn LoPucki and now Senator Elizabeth Warren's textbook, Secured Credit: A Systems Approach
Published Opinions
Thurston Ent., Inc. v. Safeguard Business Systems, Inc., 435 P.3d 489 (2019)
T3 Ent., Inc. v. Safeguard Business Systems, Inc. 435 P.3d 518 (2019)
Presentations and Publications
"Independent Contractor or Employee? Current State of the Ever-Changing Law and Its Impact on Franchising," Presenter, American Bar Association's Forum on Franchising (October 30, 2020)
"AB 5: The Codification of the ABC Test A Franchising Perspective," Presenter, California Lawyers Association Webinar (December 12, 2019)
"Franchise Deskbook: Selected State Laws, Commentary and Annotations, Third Edition," Contributing author, American Bar Association's Forum on Franchising (2019)
"Walking the Line: When are In-House Counsel's Communications or Advice to a Franchisee an Ethical Violation?" Co-author, Franchise Law Journal (Spring 2018)
Honors & Awards
Southern California Rising Stars, Super Lawyers, 2018, 2019
Legal Eagle, Franchise Times, 2018, 2019
Media Mentions
"Looking for the positives in the pandemic," Franchise Times, April 22, 2020
Associations
Orange County Bar Association (2011-2019, 2022)
American Bar Association, Forum on Franchising (2011-2022)
California Lawyers Association, Franchise Law Committee (2017-2022)
- Chair (2019-2020)
- Case Reporter (2018-2019)
- Vice Chair, Membership (2021-2022)
Association of Business Trial Lawyers, Orange County Chapter (2011-2019, 2022)
Association of Corporate Counsel, Southern California Chapter (2019-2022)
University of California, Los Angeles, School of Law Alumni Association (2011-2022)
Bruin Professionals (2018-2019, 2022)
Loyola Marymount Alumni Association (2006-2022)
I spent the first part of my career working at some of the most prestigious law firms in the country. During that time, I, along with my teams, represented everyone from billionaires to celebrities to Fortune 500 companies. On behalf of plaintiffs, I have obtained verdicts, pre-trial judgments, and settlements amounting to more than $20 million. Representing corporate and individual defendants, I have achieved verdicts, pre-trial judgments, and settlements successfully defending against claims exceeding tens of millions of dollars
I also represented many franchisors as I learned the ins and outs of franchise law and became Chair of the California Lawyers Association's Franchise Law Committee. I would go on to become the general counsel of a growing franchise brand, Amada Senior Care. At Amada I built out the legal department and put together the processes to manage legal issues. I was responsible for Amanda's franchise registration and relationship obligations, litigation, contract negotiation, commercial transactions, corporate development and governance, and advising on employment, insurance, and data privacy law, among others.
During my career, I have received invaluable training and learned how franchisors defend cases and what strategies and tactics they use to defeat franchisees' claims. I also learned what causes franchisors to settle and how best to negotiate agreements with them. After a decade of practicing, I decided to start my own law firm, designed to be one of the premier franchise law firms in the country.
When not lawyering, I take advantage of the California sunshine and get outdoors as much as possible (running, biking, swimming, surfing) while spending time with my family.
Fun facts:
Successfully escaped from Alcatraz (by swimming)
Ran seven half marathons
Played college water polo
Visited 40 countries
Whiskey collector
Undergraduate thesis was a documentary film on congressional redistricting
Won first trial (small claims) in the first year of law school
During law school assisted in the preparation of Professor Lynn LoPucki and now Senator Elizabeth Warren's textbook, Secured Credit: A Systems Approach
Published Opinions
Thurston Ent., Inc. v. Safeguard Business Systems, Inc., 435 P.3d 489 (2019)
T3 Ent., Inc. v. Safeguard Business Systems, Inc. 435 P.3d 518 (2019)
Presentations and Publications
"Independent Contractor or Employee? Current State of the Ever-Changing Law and Its Impact on Franchising," Presenter, American Bar Association's Forum on Franchising (October 30, 2020)
"AB 5: The Codification of the ABC Test A Franchising Perspective," Presenter, California Lawyers Association Webinar (December 12, 2019)
"Franchise Deskbook: Selected State Laws, Commentary and Annotations, Third Edition," Contributing author, American Bar Association's Forum on Franchising (2019)
"Walking the Line: When are In-House Counsel's Communications or Advice to a Franchisee an Ethical Violation?" Co-author, Franchise Law Journal (Spring 2018)
Honors & Awards
Southern California Rising Stars, Super Lawyers, 2018, 2019
Legal Eagle, Franchise Times, 2018, 2019
Media Mentions
"Looking for the positives in the pandemic," Franchise Times, April 22, 2020
Associations
Orange County Bar Association (2011-2019, 2022)
American Bar Association, Forum on Franchising (2011-2022)
California Lawyers Association, Franchise Law Committee (2017-2022)
- Chair (2019-2020)
- Case Reporter (2018-2019)
- Vice Chair, Membership (2021-2022)
Association of Business Trial Lawyers, Orange County Chapter (2011-2019, 2022)
Association of Corporate Counsel, Southern California Chapter (2019-2022)
University of California, Los Angeles, School of Law Alumni Association (2011-2022)
Bruin Professionals (2018-2019, 2022)
Loyola Marymount Alumni Association (2006-2022)
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